Tag Heuer - Grand Carrera Calibre
Tag Heuer, known for producing luxury timepiece, is a brand definitely well admired for its innovative spirit and strong stance in the world of motor sports and Hollywood. Originally formed in 1985, it was known as “Techniques d’Avant Grade”, a high tech manufacturer of ceramic turbochargers on behalf of Formula One cars. Nowadays, the well known luxury brand with its heavy affiliation in the sporting industry can be seen on McLaren’s F1 Cars, famous yacht races, World Rally Championships, the skiing world championships and it was also the official timepiece for the summer Olympic Games in 1920s. A few of the “A list” celebrities associated with the luxury brand include Lewis Hamilton, Tiger Woods, Maria Sharapova, Leonardo Dicaprio and Suzann Pettersen.
Tag Heuer being the first manufacturer to introduce the first wrist chronograph in 1914, till today continues to break barriers and achieve countless awards for its innovation, craftsmanship, design, mechanical movement and passion for sports. Recently in 2007 Tag Heuer was awarded the best leisure/lifestyle category award by the International Forum Design held in Hanover, Germany. The award was chosen by more than 35 watchmakers around country from a selection of more than 2,200 timepieces.
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